Job Description

Media Manager 

 

The Media Center of Excellence (mCOE) team within AUC promotes our clients’ brands on Amazon and other eCommerce platforms by driving discoverability, traffic, and conversion through campaigns. Our team of experienced campaign managers have an impressive track record for success and manage large annual advertising spend for our clients who are prominently in the CPG (Consumer Packaged Goods) space. We work with all of them to help execute Media advertising across multiple RMN (Retail Media Networks). This position works closely with the Business Management and Sales team members while independently managing his/her own list of clients.

 

The Role:

 

  • Work with cross-functional Business Managers, clients, and other eCommerce companies to help deliver strong sales growth and excellent customer support:
  • Sponsored Search (Walmart Connect, Criteo, Instacart, Kroger, Quotient, Amazon Sponsored Ads)
  • Develop search strategies, tactics and testing plans based on client’s goals and the role of media in driving their brand growth
  • Be prepared to discuss common concerns from the traditional digital media landscape (automation, dayparting, head/longtail keywords) along with ecommerce-specific metrics and how to interpret the information (CTR, ROAS)
  • Set up/monitor/optimize/report on ecommerce search campaigns to clients
  • Identify trends and insights to drive media spend, keyword/SEO, and optimization recommendations
  • Have a thorough understanding of ecommerce and retail fundamentals to understand the how promotions fuels growth on different online retailer platforms
  • Cultivate relationships with clients via email, phone calls, in-person meetings, and presentations, sharing best practices and recommendations
  • Help train Marketing Coordinators and Marketing Associates to develop their knowledge of the Retail Media Network and the advertising industry

 

Great to Have: 

 

  • 1-2 years experience in media and advertising
  • Experience with eCommerce channels (Amazon, Instacart, Kroger, Walmart, etc)
  • Successful client/account management experience, including providing thought leadership on campaign strategies
  • Detail-oriented with strong organizational and project management skills
  • Demonstrated experience as an effective team member with strong communications skills, reliability/integrity/maturity, and ability to self-start
  • Must be comfortable with the learning curve/constant change that comes with operating in a fast-moving, ever-changing world of eCommerce
  • Comfortable in spreadsheets and doing analysis

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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